TAKE THE PLUNGE: A Pop-up Experience to Help Children Thrive.
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2018
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

TAKE THE PLUNGE:

A Pop-up Experience to Help Children Thrive

Presented by PATH’s Defeat Diarrheal Disease (DefeatDD) Initiative

May 
02
, 
2018
 | 
5:30pm
 – 
8:00pm
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About the Event

Take The Plunge and embark on a journey that will take you half way across the world without leaving DC. Join PATH’s Defeat Diarrheal Disease Initiative and our partners as we host an interactive experience that will empower the next generation of advocates with a deep dive into the solutions that can ensure children not only survive childhood, but thrive and reach their full potential.


We’ll be your guide as you experience everyday life for affected communities all over the globe, witness inspiring stories of change, and see firsthand how integrated prevention and treatment approaches that address diarrheal disease and other serious health threats are giving children the strongest start in life.


Use #TakeThePlunge to share your immersive experience, favorite selfie, or tastiest refreshment to help us spread the message that we can #DefeatDD.


Featuring Remarks From:

 

Serge Raharison, MD, MSc

Senior Advisor in Child Health for USAID’s Maternal and Child Survival Program (MCSP)


 M.A. Keifer, Legislative Assistant at U.S. House of Representatives, Office of Congresswoman Barbara Lee


Location

AJAX

1011 4TH Street NW

Washington, DC

20001


(Located within The Aspen Apartments)

CEO, Art Director, Creative Director, co-Founder


Speakers

Faizaan Ghauri

Design Partner, The Minimal NYC

Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JESSICA ANNAS

Design Partner, Sparkwave Media

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

TAKE THE PLUNGE


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All photos credited to PATH.

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